I spent part of today thinking about chalk and marketing; wondering if a graffiti campaign would work for the Catapult festival.

It wouldn’t have to be very complicated…

Julian Beever

…just a simple statement along the lines of Arthur Stace’s Eternity:

I think the spiral from the catapult logo would be perfect – not too intrusive; enigmatic and visually appealing…

all I need now is a box of chalk and a viral marketing campaign is born